New Anchorage 1770 announces opening, unveils logo

With renovations to the 240-year-old William Elliott House scheduled to completed in early March, the new Anchorage 1770 unveiled it’s logo on Monday in advance of its spring grand opening.  It is anticipated that the inn will open in early April and will soon be taking reservations for the early Spring.

Why name it Anchorage 1770?

“Some area locals call the mansion ‘The Anchorage’ from it’s Victorian period, and others refer to it as the William Elliott House, from its Colonial era founding circa 1770. Both are historically accurate. So we wanted a name that connected these two eras,” said co-owner Frank Lesesne.

“People may not realize that the home underwent an extensive renovation around 1900, when it became ‘The Anchorage.’ That renovation largely saved the mansion from ruin andAnchorage 1770 unveiled it’s logo on Monday in advance of its spring grand opening. brought it into the 20th Century. We wanted a name that would unite and honor the history and usher in the next 100 years,” said Frank’s wife and co-owner Amy Lesesne. “We feel like Anchorage 1770 ties it all together.”

The logo is a faithful rendering of the anchor located in a Port Royal park. It was found off of Fripp Island in the 1970’s. “From the start, the identity needed to communicate sophisticated luxury while remaining historically authentic,” said Leighton Collis, Bespoke CEO. “The more we researched, the more we came to respect the genuine beauty of hard-working nautical tools. Our anchor reclines with elegance and style–exactly how the Lesesnes plan to pamper guests.” Charleston-based Bespoke is the marketing firm that was commissioned to design the brand.

The Lesesnes feel that the new logo keeps one foot in the past with one foot moving forward to bring this home back to all it’s glory as a proud addition to the Lowcountry’s family of tourism destinations.
The 240 year old William Elliott House before renovations.  Photo courtesy Anchorage 1770

The 240 year old William Elliott House before renovations. Photo courtesy Anchorage 1770

 

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